How Roasting Plant found the strategy to match its tech
IMD’s Jim Pulcrano explains how Roasting Plant found the business model to bring an innovative new technology to market...
Strategy
A marketing playbook for sustainable productsÂ
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
Continue readingLatest
Share
Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 
The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...
AI-as-a-Service: be prepared for the next waveÂ
15 April 2024 • by Annabelle Gawer in Strategy • 8 min read
AI-as-a-Service will impact executives and their strategic decisions. It’s crucial to assess the benefits and repercussions it will bring....
Audio available
Enhancing customer engagement with gamificationÂ
8 April 2024 • by Konstantinos Trantopoulos in Strategy • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
- Audio available
When it comes to AI, you must build consumer trustÂ
2 April 2024 • by Öykü Işık in Strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
- Audio available
Putting AI at the heart of IMD’s operating systemÂ
1 April 2024 • by Sarah E. Toms in Strategy • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy. ...
- Audio available
Europe and Africa need an open dialogue to tackle global issues togetherÂ
Africa’s entrepreneurial attitude towards innovation and citizen-centric solutions could help provide new answers to global issues that Europe also faces. What needs to happen is a meaningful eye-to-eye dialogue between the two...
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Â
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Â
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
Â